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Tuesday, 21 February 2023

Could climate change kill the traditional perfume making industry?

Climate change is threatening French perfumiers: The French town Grasse is experiencing extreme weather patterns that are threatening the harvest of flowers essential for the 400 year-old tradition of perfume making, the Guardian reports. Drought, excessive rainfall, and higher temperatures have created challenging conditions for growing flowers, and some producers lost nearly half of their harvest last summer to extreme drought conditions, the news outlet reports.

Could brands turn to synthetic scents? The decline in harvests have caused their prices to shoot up, but luxury brands like Chanel and Dior have decided to keep their prices unchanged. Some predict that those brands will soon opt to either increase their prices or use synthetic alternatives which would threaten the livelihood of growers worldwide. Some perfume houses argue that perfume crops aren’t environmentally friendly because growing the volume of flowers needed for perfume-making requires abundant water, and shipping raw materials globally causes carbon emissions. “It’s more sustainable to make perfume in the laboratory,” a perfume business owner told the newspaper.

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