Qatar’s smart transport company EcoTransit has launched Vim, the country’s first electric vehicle brand, QNA reports. The EV brand — which will be exclusive Qatari intellectual property — already has several preliminary designs, according to QNA. A five-door and five-seater SUV VIM VX 50 with a battery size of 72 kWh and a four-door and five-seater VIM VS 30 sedan were revealed during an event, according to Qatari media reports. A third seven-to-nine seat VIM P 100 van also made its debut.

And that’s not all: EcoTransit plans to invest in establishing the region’s first center for the adoption of electric vehicles, which should ensure that the vehicles comply with global and Gulf standards. EcoTransit is also manufacturing electric mass transit buses and assembling electric vehicles.

All part of a Qatari EV drive: Qatar’s Transport Ministry announced in April a goal to turn 35% of its vehicle fleet and 100% of public transport buses electric by 2030. Fitch Solutions said it expects strong growth in EV adoption within the next decade on the back of the government’s electrification drive despite the market still being young.